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Zeynep Tokgözlü

Senior Product Manager · Product Operations & Agile Delivery · AI-Powered Digital ProductsSenior Product Manager · AI Products

I turn messy product environments into predictable delivery — then use data to decide what ships next.Product, delivery & growth — guided by data.

Computer engineering background · Product, engineering & data fluency

zeyneptokg@gmail.com | LinkedIn | Milan, Italy
Available for full-time, remote, B2B/B2C, contract & consulting opportunities.Open to product roles, contracts & consulting.
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Portrait of Zeynep Tokgözlü
5×
Sprint throughput increase
50
People coordinated across an organization
220M+
Combined downloads · 5 #1 US titles
47B+
AR impressions, Instagram & Facebook (Meta Spark AR)
Selected work

A few things I've worked on, and how they went

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5× Sprint Throughput

United Tech · Senior Product Owner · 2025 – 2026

Rebuilt Jira and delivery operations for a ~35-person cross-functional product organization — clearer ownership, less duplicate work, and predictable releases.

5–10 → 30–50
Shipped items per sprint

↑ Subscription Conversion

Narrative-driven mobile game · 2025 – 2026

Reworked the subscription model and offer structure, and used engagement and monetization data to prioritize which characters and content got a new season.

↑ Subscription conversion
Data-led character & season decisions

20-Person Team, Prototype → Milestones

Six Cube · Unipoly Games · Lead Team Manager · 2024

Managed the team and vendor relationships, owned scope and timeline, and tuned progression and economy systems from telemetry and playtest data.

20 people
Team and vendors led, prototype → milestones

↑ ARPU, Regional Growth

Royale Online · Byte · Senior Product Manager · 2024 – 2025

Built and owned the Lucky Wheel mechanic end-to-end, localizing offers and LiveOps events by country and region.

↑ ARPU
Regional sales growth from localized offers

D3 → D7 Retention

Wrestling Trivia Run! · Joygame / Netmarble-affiliated · 2023 – 2024

Ran iterative testing and LiveOps optimization on onboarding and the early loop after initial CPI capture, on a #1 US App Store title.

D3 → D7
Retention strengthened · #1 US App Store, 1M+ downloads

#1 US App Store · 10M+ Downloads

Meme Challenge: Dank Memes · MagicLab Game Technologies · 2022 – 2023

Designed and led the title end-to-end, from concept through launch, contributing to early UA and marketing.

$0.15 CPI
#1 US App Store · 10M+ downloads

47B+ AR Impressions

Meta Spark AR · Instagram & Facebook · Freelance · 2019 – 2024

Built and released 120+ AR effects on Instagram & Facebook, and ran Spark AR Hub sessions with the Meta team.

47B+
Impressions across 120+ effects

30K+ Organic Audience

Independent · Creative & Growth · Ongoing

Managed my own Instagram channel end-to-end — content strategy, Reels production and performance analysis — using Instagram Insights to guide what to create next.

30K+
Organic followers · Reels reaching 1M+ views
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Ways I Can Help

Work With Me

Product · Game · Social & Growth

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Fractional Product

Product strategy, prioritization and delivery.

StrategyRoadmapsAgileProduct Ops

Game Product & Growth

Retention, monetization, LiveOps and game systems.

Game DesignRetentionMonetizationLiveOps

Creative Growth

Organic growth, short-form content and creative experimentation.

Organic GrowthReelsARCreative TestingSocial Media Management

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What people say

From clients, peers, and direct reports

"An excellent Product Manager and a highly reliable teammate. She uses AI tools very effectively in her daily work — especially for reporting, task organization, and improving workflows — and has a strong sense of ownership over everything she runs."
"An excellent Product Manager and a highly reliable teammate, with a strong sense of ownership over everything she runs."
Hakan Kokarcalı
Lead Game Developer & Technical Director, United Tech
"Two things stood out. Clarity of communication — Zeynep consistently made priorities explicit. And consistency of delivery — deadlines held, scope stayed realistic."
"Two things stood out: clarity of communication, and consistency of delivery — deadlines held, scope stayed realistic."
Šime Matulić
CMO & CPO at aceIT · Client
"She took complete ownership of setting up and managing Jira and bringing structure to our workflows and processes across the organisation."
"She took complete ownership of setting up Jira and bringing structure to our workflows."
Sufia Islam
Lead, Growth Marketing & Revenue

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Talks & Community
Zeynep Tokgözlü speaking at HSD ATLAS Boost Series

Product Management, Mobile Games & AI

HSD ATLAS Boost Series · Live Talk · Feb 2026
Guest talk for university students at Atlas University
Language: Turkish
Product Design LiveOps Monetization A/B Testing Career
▶ Watch on YouTube →
Education
MSc, Innovation and Technology Management
Università Cattolica del Sacro Cuore, Milan · 50% Scholarship
2026 – Present
BSc, Computer Engineering
Izmir University of Economics · 50% Scholarship
2017 – 2021
Turkish (Native) · English (C1) · Italian (A2)
✉ Get in touch Copied — zeyneptokg@gmail.com ✓ | LinkedIn
Website designed & built by Zeynep Tokgözlü.